Kris Duggan talks Gamification, Accelerated Company Growth, Values and Happiness

The above video is ONLY 16 MINUTES long. To watch the FULL LENGTH Video and to read the FULL TRANSCRIPT click here:
Check out Badveille's site: http://badgeville.com/
Follow Kris on Twitter: https://twitter.com/kduggan (@kduggan)
Follow Badgeville on Twitter: https://twitter.com/badgeville (@badgeville)
Please leave a comment below and tell us what you thought of the interview and topics discussed, or maybe you have questions you want answered - let us know and we will get back to you.

Wisdom

> People want to be pushed a little bit out of their comfort zone, so we make sure everyone has an opportunity for growth and development and to learn as much as possible. And so we try to create an environment here where we can really deliver on that. And part of that is investing in programs, mentors, coaches, classes, conferences and encouraging people to actually go do those things.
> One of my mentors is my brother-in-law and he has a saying which is, “You're either investing in yourself or you're cashing out on yourself,” and so you have to decide what do you want to do right now?
> There's something to be said for working for a bigger company, getting some really good experience and then applying those learning’s to your own start-up.
> The biggest advice there would be to a new start up/ entrepreneur would be “Sell or die.”
> It's all about customers, and delivering a solution that customers want and are willing to pay for. And delivering value and creating value.
> People that are most happy (that doesn't come down to how much money they have) but rather it comes down to, ‘Were they successful in setting stretching goals for themselves that they were then able to achieve’. The other part is they have to (at the moment they achieve it) take pause to actually recognize that they did that. You should consistently do that through your life for both personal and professional. I think that's the key to happiness, which is therefore the key to the meaning of life.

Inspiration

> Our vision at Badgeville is to free the world from boring software.
> We've got the potential to create a very big, successful company... if we don't do that, I don't think it's anybody else's fault. It's our fault.
> A great book to read is, “Influence: The Psychology of Persuasion”. There's a great sales book which I would recommend to start-up founders called, “Solution Selling: Creating Buyers in Difficult Markets.”
> In the last five years, there's been about a trillion dollars worth of software that's been sold globally, with an adoption rate of less than 50%. So we're talking about a 500 billion dollar asset.
> Our vision is how do we help companies recoup the value that they've invested in those technologies by using modern techniques.
> We try to do weekly, monthly and quarterly events just for the @Badgeville team. We do lots of fun stuff – tshirts, white water rafting, bring in lunch etc..

Know How

> Part of our culture is this concept of being proactive and organized. Its one of our secret weapons!
> Gamification is “behaviour management” or “behaviour life-cycle management”, which is the intersection of psychology or technology.
> We encourage people to rotate through various offices in the company, be it New York, London or any of the others we encourage you to go spend a week there.
> I focus a lot on the fundamentals of management, things like allocating time to planning, staffing, which is your hiring... and developing our team. Organizing our resources, thinking about are we really maximizing how our team is organized? That could be location, function, etc.
> Things like communicating. How are we communicating as a company both Internally and externally. And keeping everybody on the same page. And keeping people on line with a very simple and easy-to-understand kind of mission.
> We're very metrics driven. So I can tell you the company metrics, I can tell you every department's metrics. And we have quarterly goals in controls. And all of the quarterly departmental ones roll up to the company goals in controls.
> I don't feel like my e-mail controls me, I feel like I control e-mail. I'm really responsive. I don't miss meetings - I'm on time and those are just basic things you need to get right.
> Meetings should always start and finish on time.
> On B-to-B, if you're not out there spending 50% or more of your time actually talking to customers to get them to sign up for paid service, then I think that's kind of a missed opportunity.

Interesting to Know

> Badgeville has been around for over two years, we've raised about $40 million in capital, we have about 80 staff and we are working with over 200 companies.
> By the time we launched in TechCruch we already had 10 customers that were so excited about Badgeville and ready to go.
> Badgeville, is considered the leaders in #Gamification.

What is Gamification

Gamification is about using various techniques that you see in gaming experiences and even in social experiences, and applying those to non-gaming activities. That could be things like rewarding people for a behaviour, signaling and suggesting things that they should do next, comparing their performance relative to others', including their peers, and a whole variety of techniques. We provide a platform that lets anybody create these kinds of experiences on top of their existing website, mobile application, enterprise software, etc… At the core it's about: how do we drive more engagement, more behaviour, and really start to try and influence and motivate an audience using all of these modern techniques and applying it to any experience that seems difficult for a user.
If you measure people's behavior and guide them into what's important for you, then reward them, people will engage more deeply with your community, especially when there's some really great social implications for that... which are things like being recognized as an expert or a thought leader, or a real true fan of your product or your brand, or maybe a top performer in the company. Those things really tap into core human emotion and get people really excited and we provide the technology that enables a lot of that.
Samsung Nation is a way that Samsung rewards people for engaging more deeply on the site, the rewards are predominately virtual. http://www.samsung.com/us/samsungnation/ After adding Badgeville, to kind of motivate and influence their users' behaviour, they saw very significant increases in the key desired behaviour that they are trying to drive. As an example, product reviews... not just 10-15% but 100s of % increase in frequency of daily product reviews.

The above video is ONLY 16 MINUTES long. To watch the FULL LENGTH Video and to read the FULL TRANSCRIPT click here:
Check out Badveille’s site: http://badgeville.com/
Follow Kris on Twitter: https://twitter.com/kduggan (@kduggan)
Follow Badgeville on Twitter: https://twitter.com/badgeville (@badgeville)

Please leave a comment below and tell us what you thought of the interview and topics discussed, or maybe you have questions you want answered – let us know and we will get back to you.

 

 

If you enjoyed this interview, sign up for interview alerts or browse all interviews.

Browse All Interviews

comments